Optimove Acquires Smartico in iGaming CRM Consolidation Play

Optimove, the Tel Aviv-based player engagement platform behind the Positionless Marketing framework, has signed an agreement to acquire Smartico, a bootstrapped iGaming CRM company that pioneered gamification-led marketing. The transaction is expected to close in the coming weeks, with financial terms undisclosed. Key Takeaways: Optimove signed deal to acquire Smartico, its 4th acquisition since 2018; […]