Morgan Stanley Crypto Trading Ambitions Drawing Nearer: Bloomberg

Wall Street bank Morgan Stanley (MS) is moving deeper into digital assets, announcing a partnership with crypto infrastructure provider Zerohash to allow E*Trade clients to trade bitcoin (BTC), ether (ETH) and solana (SOL) starting in the first half of 2026, Bloomberg reported on Tuesday.

Jed Finn, Morgan Stanley’s head of wealth management, told Bloomberg that the initiative is the first phase of a broader crypto strategy that will eventually include a full wallet solution.

“The underlying technology has been proven and blockchain-based infrastructure is obviously here to stay,” Finn said in the interview, adding that clients should have access to both traditional and digital assets in a single ecosystem.

The move underscores Wall Street’s growing embrace of crypto since a regulatory shift under President Donald Trump earlier this year.

Morgan Stanley is also preparing an asset-allocation framework for clients that will include crypto exposure ranging from zero to a few percentage points, depending on investor goals.

The bank is exploring tokenization for back-office efficiencies such as settlement and clearing, the article said.

E*Trade is is an online brokerage and banking platform owned by Morgan Stanley. It allows customers to trade stocks, bonds, exchange-traded funds (ETFs), and options.